American entrepreneur Frederick L. Jones was born in Durham, North Carolina, and graduated from the University of North Carolina at Chapel Hill with a BA in Communication Studies. He developed a passion for promoting diversity at a young age, including participating in the fight for a Black Student Union on UNC’s campus and attending the original Million Man March in 1995. He spent a decade in the video game industry as an executive. Having worked on nearly every part of product creation, including product marketing, product development, and brand management, Frederick combined his experience with his lifelong love of anime to create the diverse manga brand Saturday AM in 2013. He resides in Raleigh-Durham, North Carolina, with his family and dog, Allie.